What kind of communicator are you?
AWC-Madison members include writers, editors, graphic designers, corporate communicators, independent consultants, freelancers, web designers, students, and others who grow professionally by spending time with and learning from others in the variety of fields within communications. You’re invited to meet dozens of Madison-area communicators at the next professional chapter meeting.
Professional programming September through May…Guests are always welcome! Or join us as a member!
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Multi-Channel Marketing
featuring Michele Casper
Public Relations Director, Land’s End
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Wednesday, May 16, 2012
Networking & Registration 11:30 a.m.
Luncheon 11:45 a.m. SHARP!
Program noon – 1:00 p.m.
The private dining room
The Great Dane
Fitchburg, Wisconsin
The Great Dane
Fitchburg, Wisconsin
Join us as Michele Casper, Public relations director, Land’s End, shares her insight and experience in reaching today’s consumers through a multi-channel strategy and leads us through the evolution of marketing communication.
Registration closes May 11, 2012.
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Register for the May 16, 2012 luncheon meeting featuring Michele Casper:
.
About our Speaker: As director of public relations and Lands’ End spokesperson, Michele Casper represents the company and its products to customers and media outlets nationwide. She is regularly tapped by print and broadcast media including The New York Times, The Wall Street Journal, InStyle, Oprah magazine, Associated Press, CNN and MSNBC for her knowledge of fashion, retail and how runway looks translate into our everyday lives.
Casper is a long-standing member of the Lands’ End team. For more than 20 years, she has been a brand ambassador, whether working directly with customers, communicating through media, or developing the face of Lands’ End through style direction.
Previously, as style director, Casper traveled the world to exotic locations to direct and oversee catalog photo shoots. Through this process, she became an integral player in creating the look and feel of the Lands’ End brand. In 2004, she received a standing ovation from her peers when she was honored with the Seasonal Brand Leader Award for her understanding and efforts to educate others about Lands’ End.
Casper received a bachelor of science degree from the University of Wisconsin – Platteville. In her free time, she enjoys traveling, reading, spa visits and spending time with her family and friends. She resides near the Lands’ End community in Ridgeway, Wisconsin.
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Check out our Calendar for more 2011-2012 presentations. Hope to see all of you in May!
__________________________________________
Register for the May 16, 2012 luncheon meeting featuring Michele Casper:
About our Speaker: As director of public relations and Lands’ End spokesperson, Michele Casper represents the company and its products to customers and media outlets nationwide. She is regularly tapped by print and broadcast media including The New York Times, The Wall Street Journal, InStyle, Oprah magazine, Associated Press, CNN and MSNBC for her knowledge of fashion, retail and how runway looks translate into our everyday lives.
Casper is a long-standing member of the Lands’ End team. For more than 20 years, she has been a brand ambassador, whether working directly with customers, communicating through media, or developing the face of Lands’ End through style direction.
Check out our Calendar for more 2011-2012 presentations. Hope to see all of you in May!