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What kind of communicator are you?

AWC-Madison members include writers, editors, graphic designers, corporate communicators, independent consultants, freelancers, web designers, students, and others who grow professionally by spending time with and learning from others in the variety of fields within communications. You’re invited to meet dozens of Madison-area communicators at the next professional chapter meeting. Professional programming September to May

Guests are always welcome! Or join us as a member!
Save up to $195 if you join AWC ~ Madison before 31-OCT-2010.
Save up to $120 if you join during November 2010.

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Social Bread Crumbs:
Managing your online reputation and brand through social media featuring Wendy Soucie
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Wednesday, September 15, 2010
Networking & Registration 11:30 a.m.
Lunch 11:45 a.m. SHARP!
Program Noon – 1:00 p.m.

The Private Dining Room
The Great Dane Pub & Brewing Company
Fitchburg, Wisconsin

wendy-03-web.jpgHave you heard of online reputation management but don’t get it? Do you know you need it for your business or your personal brand, but feel overwhelmed with all of the choices?

Social Media as a channel is now a must for any business owner to consider. Understanding the social ecosystem and evaluating how to integrate it into your marketing plan is important. On top of that it’s the place to monitor and manage your online reputation. Ultimately, social networking sites can serve as huge boons to your online identity and reputation, but they must be carefully managed, controlled, and protected. Wendy shares her insight into the places to start.

  • How to align a social media strategy with your business goals
  • Ten steps in developing a personal strategy
  • Tips for ongoing reputation management and/or clean up

Registration closes September 10, 2010
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Register online now
Choose your membership status from the drop-down menu and then click Pay Now.

Membership Status

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About our Speaker—Wisconsin’s own social media guru Wendy Soucie is a connected and innovative social media and marketing professional. She specializes in small and midsized B2B companies who are interested in engaging in conversation with their current and future clients. Her focus is to help business integrate and apply social media strategies across their organization from product development, customer service/support, human resource management, to sales and marketing. Her recent work includes ROI-based strategic planning for traditional marketing, Internet marketing, and web development.

She is a Founding (Gold) Member of the Social Media Academy, a Certified Social Media Consultant and a member of the Black Diamond Consulting Group. Wendy has been involved with business development, marketing and Internet for technical product and service related companies for over 30 years. She helps assess and build social media strategy to increase sales for B2B clients through the use of the Social Media Academy’s Four Quadrant Assessment Methodology and NCP Model. Wendy has a bachelor’s degree in Engineering from the University of Rhode Island, Kingston Rhode Island. She has a perfect blend of high energy, real world experience as well as methodology for sound social media strategy.

Menu—Chef’s Choice Menu includes several sandwich choices & pub fries or a vegetarian entrée. Coffee, tea, soda, or water included. (Please make your selection when you arrive.)

About the Great Dane—A full service, quality dining establishment easily accessible from the Beltline, the Great Dane is located at 2980 Cahill Main (just off Fish Hatchery Road), Fitchburg, Wisconsin. Free parking is available in the on-site ramp.

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Register by September 10, 2010. Choose your membership status from the drop-down menu and then click Pay Now.

Membership Status